JourneyLab turns your customer journey into a solvable system. See the conversion rate, CAC, LTV and profit at every step, and price each flow to the penny. Operate your funnel like a factory, not a mood board.
Free to start · No credit card · Complements your existing stack
Powered by the IronHart engine
Drag touchpoints onto a grid and connect the flows. The map is the plan, and it carries the numbers with it.
Tracking codes, visits and conversions feed the map directly, so you see performance exactly where it happens.
Every touchpoint costed, every flow credited. Budgeting and attribution live inside the journey, not beside it.
Not more dashboards. A short list of metrics that connect the journey to the P&L, computed per node and per funnel, visible on the map itself.
The one number that says if your growth is sustainable. Healthy is 3× or more.
Profit per customer, not per visitor, so a zero LTV immediately shows a missing sale.
Fully loaded acquisition cost, media plus build plus running, not just ad spend.
How many months of profit repay the build cost. Under 12 is best in class.
Lead to MQL to SQL to sale, so you see exactly which step is the bottleneck.
What each touchpoint costs to build and run, listed like a real budget.
Every exit point, with the euro value of what is leaking out of the funnel.
Ranked actions with the exact profit each one adds. A decision tool, not a report.
Drag touchpoints onto a grid and connect them with flows. Balls for reach, cards for detail.
Set the conversion rate on each flow and the cost on each node. Backdate any change and the history is kept.
Net profit, LTV, CAC and payback appear on the board, with the one fix that moves profit the most.
Gain Rapid Operational Wins. Follow the growth plan our analytics suggest and execute the ranked actions, in order.
JourneyLab solves your customer journey the way an engineer would: as a system, with every cost and every conversion in the same model. The result is numbers you can take to the board and act on.
Your journey is modelled as a system of flows. Each visitor is followed through to a sale or an exit, so you see exactly where visitors drop off and what it costs.
Build cost, running cost, conversion and price live on every node. LTV, CAC and payback are calculated from those numbers, never guessed.
Every euro of profit is credited back to the touchpoints that created it. You see what actually works, not a fuzzy channel estimate.
The solver finds the specific changes that move profit the most, each with the precise euro amount it adds. A decision tool, not a report.
Built by Tastrics. Same numbers every time you run them.
IronHeart reads benchmark ranges from published research, so each funnel recommendation can be traced to where it came from. Ceilings, the hard bounds from official statistics, cap how far a growth plan can scale.
The physical limit of a market: population, purchasing power, internet and mobile reach, language speakers and per-capita spend. A growth plan can never propose selling to more people than a market contains, so every recommendation is capped by a ceiling.
What a typical funnel does: ad click-through and conversion, cart abandonment, checkout recovery, email and SMS lift, and landing page conversion. A prior is a range, never a single number, and the engine inverts it to the break-even point instead of trusting a point estimate.
Source names and links are provided for attribution. They do not imply endorsement or partnership, and each name is a trademark of its owner.
The math engine is reachable over an API, so the agents you already use can read a journey, update its numbers and drive the growth plan, not just talk about it.
We wrote an impartial breakdown of what each tool does well and where JourneyLab fits in, so you can pick the right combination for your stack.
Occasional news about JourneyLab: new features, fresh benchmarks and what is next. No spam, unsubscribe any time.
JourneyLab PRO is in closed beta. Leave your email to apply and we will onboard teams in small batches.
Tastrics can provide strategic consultancy at every step of designing and managing a funnel: mapping the journey, filling in the numbers, reading the P&L and executing the growth plan.
We map the funnel with you, stage by stage.
Costs, conversions and pricing, entered correctly.
A ranked list of the actions that move profit most.
We run the numbers so you can run the business.
Map your journey, fill in the numbers, and see the P&L on every step. It takes a minute and it is free.