JourneyLab vs Funnelytics
A visual funnel canvas with drag-and-drop steps and live performance data.
Free map tier, paid from $129/mo (Pro) and $349/mo (Business), services from $1,600/mo
Funnelytics is strong at drawing, presenting and forecasting a funnel. JourneyLab goes further: its mathematics engine turns the same funnel into a small economy and points you to the next best growth action, so the funnel does not just predict, it directs.
What Funnelytics does well
- A mature drag-and-drop funnel builder that agencies have used for years to present funnels to clients.
- Real conversion, revenue and drop-off data overlaid on the funnel, connected to ad platforms and page views.
- A forecasting layer that predicts traffic, conversion and revenue before you launch, plus a done-for-you services team.
Where Funnelytics leads
A large funnel template library, cross-platform forecasting and a services arm that will map, build and run your funnels for you.
Where JourneyLab leads
A mathematics engine, not just a forecast. Funnelytics predicts traffic and conversion; JourneyLab reads the journey as a small economy of nodes and predicts the best growth path, suggesting the next nodes your system needs and directing you to the next action. And because the interface pushes you to draw your exact business, you do not need a template library: the system builds your model and extrapolates what belongs in it.
Capability by capability
Green is included, amber is partial or in beta, and grey is not present.
| Capability | Funnelytics | JourneyLab |
|---|---|---|
| Map, analytics and economics in one graph | Missing | Included |
| Unit economics on the journey map | Missing | Partial |
| Stage conversion tracking | Included | Included |
| CAC, LTV and LTV:CAC | Missing | Included |
| Payback period | Missing | Included |
| Per-node CapEx and OpEx | Missing | Included |
| Multi-touch marketing attribution | Partial | Included |
| Dated history and backdating | Missing | Partial |
| API and export | Missing | Partial |
| Transparent pricing | Partial | Included |
| Self-serve signup | Included | Included |
The bottom line
Funnelytics is a well-regarded funnel mapping tool, and it is genuinely good at what it was built for. A large funnel template library, cross-platform forecasting and a services arm that will map, build and run your funnels for you. Where they differ: A mathematics engine, not just a forecast. Funnelytics predicts traffic and conversion; JourneyLab reads the journey as a small economy of nodes and predicts the best growth path, suggesting the next nodes your system needs and directing you to the next action. And because the interface pushes you to draw your exact business, you do not need a template library: the system builds your model and extrapolates what belongs in it. If you already have your stack in place and only need that one job, Funnelytics is excellent at it. If you want one system that sketches the whole machine, measures it and prices it with the same math, JourneyLab is the fit.